Massage chairs and massage loungers became a gym floor standard because they were affordable enough for every operator to justify. Robotic percussive massage has been the exception: proven technology, with thousands of completed sessions at premium fitness clubs rated 4.7 out of 5 by members, but priced out of reach for most gyms. At $75,000 to own, robotic percussive massage is a premium offering for premium gyms. Massage loungers, the current standard automated recovery amenity, run $20,000 or more. Bolt delivers research-backed percussive recovery for $18,000 to own, because percussion needs a Cartesian gantry, not a six-axis arm. With a $50 per month platform fee and payback in under four months at 20 sessions a day and $10 per session, Bolt becomes a floor investment that works for every operator at every price point. That is Bolt: Physical AI, priced for every gym.
Bolt is the rare gym amenity that pays for itself, and then generates consistent ongoing revenue. Here's exactly what the numbers look like for your location.
Before any marketing. Before a demo. Before they know the price. These are the results from a survey of 350 HVLP gym members, conducted August 2025.
Bolt works as either a pay-per-session amenity or bundled into an existing VIP membership tier. Adjust either calculator below to model your location's potential.
Members pay Bolt directly per session, priced and billed independent of membership tier.
Bolt is bundled into an existing VIP recovery tier at no additional cost to the member.
Monthly Upgrade Model formula: (Members not yet VIP) x 75% (stated willingness to pay for Bolt) x 60% (a conservative real-world follow-through rate) = New VIP Members added. This model assumes upgrade willingness is evenly distributed among non-VIP members; it does not account for potential correlation between current VIP status and stated interest in Bolt. Bolt's cost structure is efficient enough that gym operators can choose to add it to an existing VIP recovery tier without raising member prices. Source: Bolt HVLP Consumer Survey, Pollfish, 350+ participants, Aug 2025.
A single Bolt unit runs 10- to 15-minute sessions. That's up to 4 sessions per hour, 40+ per day, no therapist burnout, no scheduling gaps, no no-shows.
Apply to become a pilot partner and lock in preferred pricing before launch.